2025中國臺灣薪酬指南

Taiwan

SalaryGuide

2025

AGuidetoSalariesTrendsintheLabourMarket&

2025

3

Engineering&Manufacturing

4

Finance&Accounting

8

Healthcare&LifeSciences

11

HumanResources

15

Legal

17

Procurement&SupplyChain

19

SalesMarketing&

23

Technology

29

2

AGuidetoSalaries&Trendsinthe

LabourMarket2025

Taiwan’sjobmarketenters2025withacautiousrecoveryamidglobaleconomicuncertainties,showinggradualimprovementascompaniesadapt.Whileprioritisingcostcontrol,organisationsfavorjuniorto

mid-leveltalentwiththoroughhiringprocesses.

Taiwan’stechsector,ledbyourworld-classsemiconductorindustry,remainsoureconomiccrownjewel.Thesectordrivesgrowththroughthesekeyareas:advancedchipmanufacturing,AIand

high-performancecomputing,andEVtechnologies,creatingdemandforspecialisedtalentwhilereshapingtraditionalroles.

Salarytrendsreflectmultiplefactors.Whileinflationandtalent

shortagescreateupwardpressure,economicuncertaintiesandcostcontrolsleadtomeasuredgrowth.Technologyandsemiconductorsectorsmaintaincompetitivecompensationforspecialisedtalent.

Healthcareemergesasanothergrowthsector,drivenbyanageingpopulation,createsopportunitiesinbiotechnology,pharmaceuticals,medicaldevices,anddigitalhealth.

Intheconsumer,retail,andluxurymarket,demandforsustainability,customerexperience,andbrandstorytellingtalentisrising,as

consumersfavourexperience-drivenandsustainableproducts.Localbrandsfocusingonculturalrelevancearecreatingopportunitiesin

brandmanagementanddigitalmarketing.

E-commerceanddigitalmarketingshowstronggrowth,drivenby

changingconsumerbehaviour.Demandfordigitalcontent,onlineretailexpertise,ande-commercelogisticscreatesnewcareerpaths.

Successin2025requiresadaptabilityandspecialisedskills.Despiteeconomicheadwindsinmajoreconomies,Taiwan’sfoundationin

criticalindustriespositionsitwell.High-demandsectorscontinuetooffercompetitivecompensation.

Organisationsemphasisework-lifebalanceandprofessional

development,offeringcompetitivesalariesandvacationpolicies,makingTaiwanattractivefortalentacrosssectors.

Thekeytosuccessliesinbalancingcostmanagementwithstrategictalentinvestment.Taiwan’sjobmarketshowsresilience,supportedbyinnovationandcommitmenttoworkforcedevelopment.

AndrewWrightManagingDirector

3

Engineering&Manufacturing

TheICdesignindustryisgrowingrapidlyduetoAI,

5G,andIoTinnovations.CustomICsareinhigh

demandforapplicationslikeautonomousvehicles,

high-performancecomputing,andsmartdevices,

requiringmoreefficientandpowerfulchipdesigns.As

aresult,companiesareincreasinglyadoptingadvancednodesandtechniquessuchas

system-on-chip(SoC)and3DICstacking.

In-DemandSkills:Critical,andEmergingskills

Thermal:liquidcooling

Electrical:PLC,SCADASignalintegrity

Verilog/SystemVerilogRTLcoding

infrastructure,aimingfor20%renewableenergyby

Drivenbydigitalgrowthandrenewableenergygoals,Taiwanisadvancingenergyanddatacentre

2025.TechgiantslikeGoogleandMicrosoftare

investingingreenenergyfordatacentres,supportingthecountry’slow-carbongoals.

DigitaltransformationiscentraltoTaiwan’s

manufacturingstrategy,withsmartfactoryand

warehousetechnologiesintegratingIoT,machine

learning,anddataanalyticstoboostefficiencyandresponsiveness.Thisshiftintensifiesdemandfor

MostSought-AfterPositions

ProductDevelopmentEngineer/ManagerSupplierQualityEngineer/Manager

QualityManager/Director

AnalogICDesignEngineer/ManagerDigitalICDesignEngineer/Manager

automationengineers,roboticsspecialists,anddataanalyststooptimiseintelligentproductionand

logisticssystems.Expertiseinmachinevisionandautomatedlogisticsisvitalforengineersmanagingtech-drivenwarehousingtokeepTaiwan’ssupplychaingloballycompetitive.

Taiwan’sAIandmachinelearningfocusisdriving

demandforAIserverhardwareandsoftware

engineersindata-intensiveindustrieslike

HighestPayingJobs

PlantManager/Director

HardwareSystemArchitect

HardwareEngineeringDirectorConstructionProjectManagerICDesignEngineering

semiconductormanufacturing.ProfessionalsskilledinAIarchitecture,dataengineering,andcloud-basedAIsolutionsareessentialforenhancingprocessing

powerandefficiency.

4

Engineering&Manufacturing

SalaryGuide

DatabelowshowsannualpackagesalaryrangeTWD'000

Manufacturing

AutomationEngineerAutomationManagerControlsEngineer

ControlsManager

MaintenanceEngineerMaintenanceManager

Production/ManufacturingEngineer

Production/ManufacturingManagerPlantHead(Director)

ContinuousImprovementEngineerQualityEngineer

QualityManager

QualityDirector/HeadIndustrialEngineer

IndustrialManager

ResearchandDevelopment

MechanicalEngineerMechanicalManagerElectricalEngineer

ElectricalManagerFirmwareEngineerFirmwareManager

HardwareEngineeringManagerHardwareEngineeringDirector

25perc50perc75perc

1,400

1,800

1,400

1,700

1,300

2,000

1,500

2,200

3,000

1,500

1,500

2,000

2,800

1,300

1,800

1,800

2,500

1,700

2,100

1,700

2,400

1,900

2,700

4,500

2,000

2,000

2,500

4,000

1,800

2,300

2,200

2,800

2,000

2,700

2,100

3,000

2,300

3,600

8,000

2,500

2,500

3,000

5,500

2,100

2,700

25perc50perc75perc

1,500

1,800

2,200

2,200

1,500

2,000

2,000

4,000

2,000

2,400

3,000

3,000

2,000

2,700

3,000

5,500

2,800

3,500

2800

4,000

2,500

3,500

4,000

7,000

5

Engineering&Manufacturing

HardwareSystemArchitectTechnicalProjectManager

TechnicalProductManager

Radiofrequency(RF)EngineerTelecommunicationsEngineerRoboticsEngineer

IndustrialDesignEngineerInnovationManager

ValidationandReliabilityEngineerTestEngineer

SafetyEngineer

Others

ChemicalEngineerChemicalManager

FieldServiceEngineer

FieldServiceManager

ElectricalControlEngineerElectricalControlManagerEnergyManager

VehicleEngineer

FacilitiesManagement

FacilitiesManager

FacilityDirector

ConstructionProjectManagerCommissioningManager

2,800

1,800

1,700

1,700

1,700

1,500

1,200

3,000

1,800

1,400

1,600

3,800

2,500

2,300

2,200

2,200

2,000

1,800

4,300

2,300

1,700

1,900

5,500

3,500

3,300

2,800

2,800

2,500

2,300

5,500

2,800

2,300

2,300

25perc50perc75perc

1,800

2,200

1,500

2,000

1,800

2,000

2,500

1,800

2,300

3,000

1,800

2,400

2,300

2,500

3,000

2,300

2,700

4,000

2,300

3,000

2,800

3,000

4,000

2,800

25perc50perc75perc

2,1002,5002,800

3,0003,8004,500

2,3002,8003,200

2,2002,5003,000

6

Engineering&Manufacturing

Semi-Conductor

AnalogICDesignEngineerDigitalICDesignEngineer

R&DManager(ICDesignRelated)R&DDirector(ICDesignRelated)APR/PhysicalDesignEngineer

DesignVerificationEngineerFieldApplicationEngineer

ApplicationEngineer

ProductTestEngineer

TestDevelopmentEngineer

25perc50perc75perc

2,000

1,900

3,200

4,500

1,850

1,800

1,500

1,600

1,200

1,500

3,200

3,100

3,800

6,500

2,500

2,600

2,000

2,100

1,600

2,100

4,000

3,800

5,000

8,000

3,000

3,200

2,800

3,000

2,100

2,600

Lookingtohire?

Speaktooneofourexperiencedconsultantsaboutyourrecruitmentneeds.

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7

Finance&Accounting

Ascapitalmarketsremainstrong,manycompanies

areleveragingIPOstoaccelerategrowthandexpandglobally.Thishasfueleddemandforfinancial

professionalswithprovenIPOexecutionexperience,expertiseinmanaginginternationalinvestors,andanin-depthunderstandingofmanufacturingbusinessmodels.

In-DemandSkills:Critical,andEmergingskills

BusinessPartnerMindsetFinancialAnalysis

InternalControl

RiskManagement

internationaltaxstrategyarebecomingincreasinglyvaluableintheeraofglobalization.Multinational

corporationsinTaiwanareundergoingorganizationaltransformations,prioritizingworkforceoptimization

whileintegratingdigitalsolutionstoenhance

operationalagility.Inthehealthcareandconsumergoodsindustries,FP&Aprofessionalsareevolvingintostrategicfinancebusinesspartners,equippedwithadvanceddataanalyticsexpertisetodrive

businessintelligenceandsupportdecision-making.

Consumerbehaviorintheretailindustryisshiftingrapidly,drivenbye-commerceexpansion.Financialleaderswithdeepe-commerceexperience,sharp

businessacumen,andstronganalyticalcapabilitiesareplayingapivotalroleindrivingsustainable

growth.

Additionally,financeprofessionalsspecializingin

MostSought-AfterPositions

ChiefFinancialOfficer(IPO+FundRaisingbackground)

SupplyChainFinanceLeadHeadofInternalAudit

HighestPayingJobs

ChiefFinancialOfficer(IPOexp)SupplyChainFinanceSeniorLeadFinancialBusinessPartner

8

Finance&Accounting

SalaryGuide

DatabelowshowsannualpackagesalaryrangeTWD'000

Finance&Accounting

CostAccountant

SeniorAccountant

AccountingManager

SeniorFinanceAnalystFP&AManager

FinanceBusinessPartner

BusinessFinancialAnalysisManagerSupplyChainFinanceController

PlantController

ProjectFinanceLeadTreasuryManager

FinancialController

FinanceDirector

ChiefFinancialOfficer

InternalControlManager

SeniorInternalAuditor

InternalAuditManager

InternalAuditDirector

InvestorRelationsManager

25perc50perc75perc

1,500

1,000

1,500

1,400

1,800

1,800

2,000

1,800

2,800

2,000

1,500

1,800

2,500

4,000

1,500

1,300

1,500

2,200

1,800

1,800

1,200

1,800

1,600

2,200

2,200

2,500

2,200

3,200

2,500

1,800

2,200

3,500

6,000

1,800

1,500

1,800

2,800

2,200

2,000

1,500

2,200

1,800

2,500

2,600

3,000

2,800

4,000

3,000

2,200

2,600

4,500

7,500

2,200

1,800

2,500

3,500

2,500

9

Finance&Accounting

Tax

HeadofTaxTaxManagerTaxAdvisor

25perc50perc75perc

320038004500180025003000

140016001800

Lookingtohire?

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10

Healthcare&LifeSciences

Inhealthcareandlifesciencesindustry,possessingcross-functionalcommunicationskillsisanessentialability.Asorganizationsexpandtheirrangeof

productsandservices,itiscrucialforcandidatestoutilizeflexiblecommunicationskillsandmethodstoachievecorporategoals.

Duetotheincreasingdemandfortoptalentacrossvariouscompanies,competitionforrecruitmenthasbecomemoreintense.Therefore,completingthe

hiringprocessefficientlyisoneofthekeysto

In-DemandSkills:Critical,andEmergingskills

MedicalAffairs

OmnichannelManagement

ProductLaunchManagementClinicalEducation

DistributorManagement

successfulrecruitment.Companiescommonly

incorporateonlineinterviewstoensuretheycangainanadvantageinthetalentwar.

Moreover,ascompanieseagerlyseektalent,

employeeretentionhasalsobecomeafocalpointfortheirdevelopmentthisyear.Employersmustensuretheycanrecruitidealcandidatesbyadoptingmore

appealingstrategiesthaninthepast.

MostSought-AfterPositions

Pharmaceutical-MedicalAffairs

Pharmaceutical-OmnichannelEngagementManager

Pharmaceutical-NewProductManagerMedicalDevice-ClinicalSpecialist

MedicalDevice-SalesManager

11

Healthcare&LifeSciences

SalaryGuide

DatabelowshowsannualpackagesalaryrangeTWD'000

Healthcare

PatientCoordinator

PatientProgramManagerRadiographer

ClinicalDataEngineerClinicalDataManager

Commercial

BusinessUnitDirector

BusinessUnitManager

CommunicationsDirector

CommunicationsManagerCorporateAffairsDirectorCorporateAffairsManager

MarketAccessDirector

MarketAccessAssociateDirector

MarketAccessManager

MarketAccessSpecialist

NewProductManager

MarketingDirector

MarketingManager

GroupProductManager

SeniorProductManager

ProductManager

AssistantProductManagerMarketingExecutive

25perc50perc75perc

800

1,800

1,200

900

1,500

1,200

2,200

1,600

1,100

1,800

1,600

2,800

2,000

1,300

2,000

25perc50perc75perc

4,500

2,800

2,500

1,500

3,000

1,500

3,500

2,500

1,400

800

1,800

3,000

2,000

2,200

1,700

1,500

1,200

800

5,800

3,500

3,200

1,800

3,600

2,000

5,500

3,000

1,700

1,000

2,200

3,500

2,800

2,700

2,200

1,800

1,450

1,100

8,000

4,000

4,500

2,500

4,500

2,500

7,000

4,500

2,300

1,200

2,800

4,500

3,500

3,000

2,800

2,200

1,700

1,300

12

Healthcare&LifeSciences

Sales

SalesDirector

SalesManager

CommercialExcellenceDirector

CommercialExcellenceManager

SalesForceEffectivenessManagerTrainingManager

MedicalRepresentative

Clinical

ClinicalOperationsDirector

ClinicalOperationsAssociateDirectorClinicalProjectManager

ClinicalResearchManager

SeniorClinicalResearchAssociate

ClinicalResearchAssociate

ClinicalSpecialist

Medical

MedicalDirector

MedicalManager/MedicalLead

MedicalAdvisor/ScientificAdvisor

SeniorMedicalScienceLiaison

MedicalScienceLiaison

RegulatoryAffairs(RA)

RegulatoryAffairsDirectorRegulatoryAffairsManagerRegulatoryAffairsSpecialistPharmacovigilanceOfficer

25perc50perc75perc

2,500

1,800

3,500

1,800

1,500

1,400

1,300

3,500

2,500

4,500

2,500

1,800

1,800

1,600

4,000

3,000

6,000

3,000

2,500

2,500

2,200

25perc50perc75perc

3,000

2,500

1,800

1,800

1,500

1,100

1,200

3,800

3,100

2,200

2,200

1,800

1,400

1,500

4,500

4,000

2,700

2,700

2,200

1,700

1,800

25perc50perc75perc

4,500

2,200

2,600

1,500

1,100

5,500

3,200

3,200

1,800

1,450

7,500

4,300

4,000

2,100

1,800

25perc50perc75perc

2,5003,2004,500

1,3001,8002,300

9001,2001,300

9001,1001,300

13

Healthcare&LifeSciences

Lookingtohire?

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14

HumanResources

OrganisationsareadoptinginnovativeHRstrategiesthatenhancebothcompensationpackagesand

workplaceculturetoretainskilledprofessionals.

Focusingonholisticbenefitsandsupportiveworkenvironmentshasbecomecrucialfororganisationscompetingintoday’stalentmarket.

HRmanagersandrecruiterswhochampionemployeeengagementandworkplacediversityareinhigh

demand.Asorganisationsbuildmoreinclusive

cultures,theyprioritisecandidateswhocandrive

theseinitiativeseffectively.Thecomplexityoftalentacquisitionintoday’scompetitivemarketrequiresHRprofessionalsskilledinmaintainingworkplace

In-DemandSkills:Critical,andEmergingskills

TalentAcquisition

EmployeeEngagementDiversity&Inclusion

Cross-culturalCommunicationLabourLawKnowledge

satisfactionwhileaddressingtalentshortages.

TheTaiwanHRmarketin2025ischaracterisedbyflexibleworkenvironments,talentretention

challenges,andgrowingemphasisondiversityandemployeewellbeingwithinorganisationalcultures.

MostSought-AfterPositions

HRBusinessPartner

TalentAcquisitionSpecialist/ManagerLearning&DevelopmentManager

HumanResourcesManager

HighestPayingJobs

TalentAcquisitionSpecialist/ManagerHRBusinessPartner

HumanResourcesManager

15

HumanResources

SalaryGuide

DatabelowshowsannualpackagesalaryrangeTWD'000

HumanResources

CampusRecruiter

HRBusinessPartner

SeniorHRBusinessPartner

HRGeneralist

HRManager

SeniorHRManager

HRDirector

Learning&DevelopmentManagerTalentAcquisitionSpecialist

TalentAcquisitionConsultant

SeniorTalentAcquisitionConsultantTalentAcquisitionManager

Reward&BenefitsManagerTechnicalRecruiter

25perc50perc75perc

1,000

1,500

1,700

1,000

1,400

1,500

3,000

1,500

1,000

1,200

1,500

1,800

1,800

1,200

1,200

1,800

2,000

1,200

1,550

1,800

3,500

1,800

1,200

1,500

1,800

2,000

2,200

1,500

1,350

2,000

2,500

1,700

2,900

2,000

4,000

2,000

1,400

1,800

2,000

2,200

2,500

1,800

Lookingtohire?

Speaktooneofourexperiencedconsultantsaboutyourrecruitmentneeds.

Contactus

Areyouopentonewcareeropportunities?

Getstartedwithyourjobsearchtodayandtakethenextstepinyourcareer.

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16

Legal

AsTaiwan’smarketcontinuestoevolverapidly,

businessesaremakingstrategicadjustmentsand

optimizingresourcestostaycompetitive.Toreduce

relianceoncostlyexternallegalcounsel,many

multinationalcompaniesarebuildingin-houselegal

teams.Thisapproachenhancesbusinessagility,

strengthensriskmanagement,andreinforces

regulatorycompliance.Theshiftisparticularlyevidentintheconsumergoodsandhealthcaresectors,wherecompaniesareprioritizingproactivelegalsupportto

navigateanincreasinglycomplexbusinessenvironment.

WithTaiwan’stechnologyandsemiconductor

industriesexpandingglobally,thedemandforlegal

advisorswithdeepexpertiseininternational

regulations,patents,andintellectualproperty

protectionisontherise.Companiesrequirelegal

professionalswhocannavigatecomplexcross-bordertransactions,mitigatelegalrisks,andprovide

strategiccounseltoenhancemarketpositioning.Ascompetitionintensifies,businessesarefocusingonsecuringlegaltalentthatensuresrobustIPprotectionandsupportstheirglobalexpansionefforts.

In-DemandSkills:Critical,andEmergingskills

DigitalComplianceandRegulationInternationalBusinessLaw

Anti-MoneyLaundering

ESGRegulationsandSustainableCompliance

MostSought-AfterPositions

ComplianceOfficerLegalCounsel

IntellectualPropertyCounsel

HighestPayingJobs

GeneralCounsel

LitigationLegalCounsel

IntellectualPropertyCounsel

Regulatorycomplexityisincreasing,particularlyin

highlyregulatedindustriessuchasfintechand

healthcare,drivinggreaterdemandforin-house

complianceexperts.Asregulationsbecomemore

stringent,businessesarelookingbeyondtraditionalcompliancefunctionsandseekingadvisorswhocanprovidestrategicinsights,riskassessments,and

proactivepolicyguidance.Theseprofessionalsareessentialinhelpingcompaniesanticipateregulatoryshifts,manageuncertainty,anddevelopagile

compliancestrategiesthatalignwithbusinessobjectivesandmaintainacompetitiveedge.

17

Legal

SalaryGuide

DatabelowshowsannualpackagesalaryrangeTWD'000

Legal

SeniorLegalCounselLegalCounsel

HeadofLegal

GeneralCounsel

IntellectualPropertyManagerHeadofIntellectualPropertyComplianceManager

HeadofCompliance

Lookingtohire?

Speaktooneofourexperiencedconsultantsaboutyourrecruitmentneeds.

Contactus

25perc50perc75perc

2,200

1,800

3,000

4,500

1,800

2,800

1,800

2,800

2,600

2,200

4,000

6,500

2,500

4,300

2,400

3,500

3,500

2,800

5,000

8,500

2,800

5,500

3,000

4,500

Areyouopentonewcareeropportunities?

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18

Procurement&SupplyChain

Amidpost-pandemicdisruptionsandglobaleconomicvolatility,manufacturingenterprisesareacceleratingsupplychainrestructuringandrelocation,prioritizingcross-borderintegrationandriskmanagement.

SupplyChainprofessionalswithmultinationalsupplychainmanagementexpertisebecamecriticalstrategicassetsinacompetitivemarket.

Persistentsupplychainshortagesandoverbooking

challengeshavemadeprecisioninplanninga

cornerstoneofoperationalsuccess.Thisis

particularlyevidentinmultinationalconsumergoods

companies,wheredigitalizationisnowakeydriverofsupplychainoptimization.Moreover,asorganizationsrefinetheirgo-to-marketstrategies,manyare

In-DemandSkills:Critical,andEmergingskills

BillofMaterials(BOM)CostOptimisationSupplierRelationshipManagement

SoutheastAsiaSupplierDevelopment

transitioningfromSales&OperationsPlanning

MostSought-AfterPositions

Environmental,Health&Safety(EHS)Manager/Engineer

SupplyChainPlanningManagerStrategicSourcingManager

(S&OP)toIntegratedBusinessPlanning(IBP),fuelingasharpriseindemandforsupplychaintalentwith

expertiseinend-to-endbusinessintegration.

TherapidevolutionofEnvironmental,Health,and

Safety(EHS)regulationsisdrivingasurgeindemandforspecializedtalentwithinthetechnology

manufacturingsector.Beyondregulatorycompliance,companiesaremakingstrategicinvestmentsinEHStostrengthenoperationalresilience,enhance

sustainabilityinitiatives,andmaintainacompetitiveedgeinanincreasinglyregulatedgloballandscape.

HighestPayingJobs

StrategicSourcingDirector

Environment,Health&Safety(EHS)ManagerCommodity/SourcingBusinessPartner

19

Procurement&SupplyChain

SalaryGuide

DatabelowshowsannualpackagesalaryrangeTWD'000

ProcurementinTechIndustry

Sourcer/Buyer

CommodityManager(IndividualContributor)DirectProcurementManager

IndirectProcurementManagerProcurementDirector

ChiefProcurementOfficer

ProcurementinNon-TechIndustry

Merchandiser

MerchandisingManager

CategoryManager(IC)

IndirectProcurementManager

ProcurementDirector

SupplyChain

SupplyChainPlanningSpecialist

SeniorSupplyChainPlanningSpecialistSupplyChainAssistantManager

SupplyChainManager

SupplyChainDirector

25perc50perc75perc

700

1,200

2,000

1,500

2,500

3,000

1,000

1,800

2,500

2,200

3,500

5,000

1,300

2,500

3,000

2,800

5,000

8,000

25perc50perc75perc

1,200

1,500

1,400

1,300

3,000

1,400

2,000

1,800

1,800

4,000

1,800

2,500

2,300

2,500

5,000

25perc50perc75perc

800

900

1100

1300

2500

1000

1200

1500

2200

3500

1200

1500

2000

3000

5000

20

Procurement&SupplyChain

Production

ProductionPlanner

ProductionManager

PlantHead

QualityEngineer

QualityManager

QualityDirector

EHSEngineer

EHSManager

EHSHead

Warehouse/Logistics/Transportation

Import/ExportExecutiveImport/ExportManagerPricingManager

FreightForwardingManagerOperationHead

WarehousingandLogisticsSupervisor/AssistantManagerWarehousingandLogisticsManager

WarehousingandLogisticsDirector

CustomerService

CustomerServiceSpecialistCustomerServiceSupervisorCustomerServiceManager

AftersalesLead

25perc50perc75perc

800

1,200

2,000

900

1,200

2,500

800

1,300

2,500

1,200

1,800

3,500

1,300

1,800

3,500

1,100

1,800

3,500

1,500

2,500

5,000

1,700

2,500

5,000

1,300

2,500

5,000

25perc50perc75perc

700

1,400

1,600

1,500

1,800

800

1,500

2,000

1,000

2,000

2,200

2,000

2,500

1,000

1,800

3,000

1,300

2,500

2,800

3,000

3,300

1,300

2,200

5,000

25perc50perc75perc

7001,0001,300

9001,2001,600

1,5002,2002,800

1,8002,5003,500

21

Procurement&SupplyChain

Lookingtohire?

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22

Sales&Marketing

Taiwan’smarketinglandscapeisundergoingdigitaltransformation,drivenbyevolvingsocialmedia

platformsanddataanalytics.Organisationsprioritiseprofessionalswhocanleveragethesetoolsfor

enhancedconsumerengagementandbrandloyalty.Thesectorshowsparticulardemandforcontent

creationanddigitalmarketingexpertise,with

AI-relatedrolesreportingaveragesalaryincreasesof38%.Thissignificantpremiumreflectstheindustry’srapidadaptationtochangingconsumerbehaviours

andtechnologicaladvancement.

ThesalessectorinTaiwanisincreasinglyembracingdata-drivenstrategiesandadvancedCRMsystems.Amidsteconomicrecoveryandincreasedbusiness

activity,organisationsseeksalesprofessionalsandaccountmanagerswhocaneffectivelyanalysedatatoidentifyopportunitiesanddrivegrowth.Key

challengesincludeadaptingtonewsaleschannelswhilemaintainingcompetitivemarketpositions.

Professionalswhocancombinetraditionalsales

acumenwithdigitalliteracyareparticularlyvalued.

Taiwan’sconsumerandretailsectorcontinuesto

experiencestronge-commercegrowth,acceleratedbyshiftingconsumerpreferences.Theindustry

demandsretailprofessionalsskilledinomnichannelretailmanagementanddigitalcommerceplatforms.Keyfocusareasincludeseamlessintegrationof

onlineandofflinechannels,adoptionofemergingpaymenttechnologies,andenhancementofdigitalcustomerexperiences.E-commercespecialistswhocandrivebothdigitaltransformationandoperationalexcellencearehighlysoughtafter.

In-DemandSkills:Critical,andEmergingskills

EnterpriseSolutionSales(IT&Technology)

StrategicNetworks(Semiconductor&Chemical)AdvancedDataAnalytics(Retail)

Stakeholder